Trends in the line of business

In 2011, the value of sales of household appliances increased by over 2 percent. Growth was the strongest in Russia, Kazakhstan, Ukraine and Turkey, and also in Central and Eastern Europe. The household appliances market dropped the most in the PIIGS countries (Portugal, Ireland, Italy, Greece, Spain) and the countries of the former Yugoslavia. Germany is still the largest European market for the sale of household appliances, but the market in Russia is growing the fastest. Russia has become the fourth largest European market for the sale of household appliances. In terms of sales channels, Internet sales of household appliances have gained importance and account for over 11 percent of total sales. Internet sales have increased in all regions, including Russia.

The main trend in the field of household appliances is energy efficiency, with its significance increasing as a result of a new energy label. In addition to energy-efficient appliances, the growing segments are also washers with a wash load capacity of up to 7 kg or more, dishwashers with water consumption of 12 litres or less, NoFrost combined refrigerators with a bottom freezer, pyrolytic ovens and induction hobs.